Hannah Owusu

Lead day-to-day marketing and advertising efforts for real estate listings and auctions, managing high-volume, time-sensitive campaigns across paid media, social, email, and print while coordinating closely with agents and auctioneers.

• Plan and execute marketing for 30+ concurrent real estate and content auctions, balancing timelines, budgets, and channel strategy across paid, social, email, and print
• Manage paid advertising campaigns across Facebook and Google Ads, overseeing individual auction budgets and optimizing performance throughout each campaign
• Plan, create, and publish daily social media content, driving measurable audience growth and engagement through data-informed strategy
• Lead end-to-end creation of auction and listing promotions, including ad creative, videos, flyers, and email/SMS campaigns
• Coordinate same-day auction communications, ensuring timely reminders and consistent messaging across channels
• Compile and analyze social and website performance metrics to identify trends and guide future marketing decisions
• Serve as a central point of coordination between agents, auctioneers, and marketing needs, keeping campaigns aligned and on schedule
• Identify website issues and workflow gaps during a new site rollout, supporting ongoing improvements and functionality updates

Led website development and ongoing content management for multi-brand retail sites, collaborating cross-functionally to support promotions, store operations, and customer engagement across digital touchpoints.

• Built and launched a new responsive WordPress website using Bricks Builder, improving site structure, usability, and content organization
• Created and maintained pages across multiple retail brand websites, managing frequent updates to support promotions, store changes, and seasonal initiatives
• Collaborated with marketing, loyalty, and creative teams to implement campaigns designed to increase customer engagement and drive in-store traffic
• Managed store locations, hours, and customer reviews across platforms using SOCi, ensuring accuracy and consistency for multi-location retail operations
• Supported store conversions and openings by keeping digital listings and website content up to date
• Assisted with app push notifications and email communications to promote events, offers, and store updates

Led web, visual, and product marketing efforts for a globally distributed manufacturer, owning website development, multimedia production, and technical visuals to support product launches, education, and global SEO performance.

• Designed, developed, and maintained a fully responsive Webflow website for a globally competitive manufacturer, managing a complex CMS across multiple product lines
• Optimized site structure, content, and keywords to support global SEO performance while maintaining strict brand and technical accuracy
• Collaborated with a small marketing team to research, plan, and execute product launches and marketing initiatives from concept through release
• Produced technical and creative product videos end-to-end, including scripting, filming, animation, voiceover, and post-production
• Photographed, edited, and retouched high-resolution product imagery for digital use and large-format, print-ready applications
• Created detailed illustrations and line drawings to communicate complex technical and scientific concepts, often adapted into animations
• Wrote and edited technical product content and articles for the website and industry publications

• Supported marketing staff with university website redesign by analyzing site architecture, organizing content, and creating graphics and page mock-ups.

• Customer-facing technical support with a focus on clear communication, efficient troubleshooting, and translating complex issues into understandable solutions.